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Large Custom Wall-map Printing
Five ways that printing wall maps works for you
By David Leonhardt
There's more to running a business than opening the doors and hanging out a sign. The world won't beat a path to your door if you don't know how to find "the world" and how to keep track of whom you've already reached.
You should be printing a wall map. Not one of those world maps with a picture of a boa in India and a camel in the Niger. You need a custom wall map relevant to your business district.
Or your campaign district. Most campaigners understand the power of a map mural to a successful campaign (I know; I've been through my share of them!), but few business people realize how their strategy could be so much easier to achieve with the help of a wall map. I talked to Kent Hargesheimer, a large custom wall map printing specialist.
Here are five reasons he cites that your business could use a large wall map:
5 Reasons to Love Your Large Wall Map!
1. You have people delivering pizzas or crown jewels, political flyers or newspapers? Let your carrier pigeons instantly find exactly where they are going. Large wall maps are ideal for deciding where to go before leaving the store or depot.
2. Wall maps help you plan. You can plot where the competition is, where your customers are...in fact, you can do entire SWOT (strengths, weaknesses, opportunities, threats) analysis based on geography. If you plot demographic data, such as you might find at a U.S. population-demographics data store , you can easily see where your best target customers are located.
3. Custom wall maps can help you define delivery or sales territories to maximize revenues. Use erasable markers to redefine territories as need...such as when you add new customers to the map.
4. Large wall maps can actually draw traffic in off the street. If your map shows the surrounding neighborhood, people will drop in to your store to find out where other stores and services are located. Here's a tip - let customers post a small colored sticker on the map to "mark their spot"...As a bonus, you'll get an excellent visualization of where your customers are located.
5. Local wall maps are a great addition to the office decor. They make your employees feel a little more connected to the community and can also instill a sense of who the customer is and why they are there (to serve the customer, right?)
Before you go printing your custom wall map, the map will have to be designed. There are many great options available at online software stores, such as GIS 4 Less software and custom web mapping service.
A map on the wall motivates staff and keeps them organized. It connects you to your customers. Printing a large wall map says," We are in business and ready to conquer." Just don't try putting up a map of the world...at least, not to start with.
ABOUT THE WRITER
David Leonhardt is a freelance writer and editor who also runs a manuscript editor service.
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